Dom | How To Grill's InstagramEngagement

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smokepointq
Dom | How To Grill

@smokepointq · 23.2K followers

0.00%

Average for creators your size

$125-$500 per post

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LowAverageGoodExcellent
115
Median Likes
29
Median Comments
22
Posts Analyzed
$125 – $500per sponsored post

Based on 23.2K followers · 0.62% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @smokepointq to find brands, write emails, and help you close deals.

Your post rate

$125-$500

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @smokepointq's $125-$500 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @smokepointq's instagram audience is a fit and ask for $125-$500 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Budget Toward Reels Content

Reels are already outperforming static posts — 0.79% ER versus 0.55% for standard posts — yet the overall account ER of 0.62% sits well below the 2.5-5% micro-tier benchmark.

Details

Since Instagram's algorithm gives higher reach to Reels for accounts under 50K followers (which at 23,212 Dom | How To Grill qualifies for), increasing Reels output as a share of the 22 analyzed posts is the single fastest lever to close that gap. Aim to make at least 60% of the next 10 posts Reels to compound the reach advantage already seen in the data.

Move 02

Convert Likes Into Comments Aggressively

A Like/Comment ratio of 5:1 against a median of 28.5 comments per post signals that the audience is passively scrolling rather than actively conversing, which suppresses the ER below the 2.5% micro-tier floor.

Details

End every caption with a single, specific question tied to the content — not a generic 'thoughts?' — to give the 23,212 followers a concrete reason to type a response. Even doubling the median comments to 57 while holding likes steady would meaningfully lift the overall 0.62% ER toward the benchmark range.

Move 03

Publish a Rate Card to Close Deals Faster

The estimated brand deal value of $125-$500 per post is likely being undercut because 73% of brands prioritize engagement rate over follower count — and without a published rate card, Dom | How To Grill is negotiating from a weak position.

Details

Creators with published rate cards close deals 40% faster, so build one now anchored to the Reels premium: using the $10-25 per 1,000 followers baseline on 23,212 followers gives a $232-$580 floor, and Reels command a 20-40% premium on top of that, pushing the justified Reels rate to roughly $278-$812 per post. Add a usage rights line item at 25-50% above base to capture additional revenue currently being left on the table.

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