Convert Likes Into Comments
The 88.4:1 like/comment ratio—1,163.5 median likes versus 37.5 median comments—indicates comments are the clearest interaction gap to address.
Details
On each Instagram post, end the caption with one answerable question and compare results with the 37.5-comment median while aiming to lift the 0.61% post ER toward the 1-2% mid-tier benchmark.
