Shift Feed Mix Toward Carousels
The current posts ER sits at 0.45%, which matches the static image benchmark but falls well below the carousel benchmark of 0.55% — a 22% relative improvement available simply by changing format.
Details
An audit of the last 20 posts should be conducted to replace at least half of the static image slots with carousel posts, aiming to lift the median likes above the current 497.5 and push the overall ER closer to the 1-2% mid-tier benchmark.
