Double Down on Reels Production
Sky Kellisa's Reels are outperforming static posts by a significant margin — 3.85% ER versus 1.76% for posts — meaning Reels are generating more than double the engagement per piece of content.
Details
Shifting the content calendar to prioritize Reels as the primary format, aiming for at least 60-70% of new uploads to be Reels, directly leverages the strongest-performing format and pushes the overall account ER closer to the top of the mid-tier benchmark range of 1-2%.
