Prioritize Feed Posts Over Reels
The 1.37% Posts ER is 0.57 percentage points higher than the 0.8% Reels ER, so feed posts should be the primary engagement format while continuing to test Reels.
Details
The benchmark reports 0.55% ER for carousels, 0.52% for Reels, and 0.45% for static images; test carousels with a clear final-slide prompt and compare results against the 1.37% post baseline.
