Convert Likes Into Conversations
With a 0.71% account ER, 0.72% ER across 20 analyzed posts, and a 47.7:1 like/comment ratio, comments are the clearest interaction gap: median comments are 23.5 versus 1,162.5 median likes.
Details
End each Instagram caption with a skincare-specific choice question, then reply to comments with a follow-up question so the next post can exceed the 23.5-comment median.
