SKIMS's InstagramEngagement

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skims
SKIMS

@skims · 7.2M followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$1K-$5K per post

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We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
3.5K
Median Likes
42
Median Comments
20
Posts Analyzed
$1K – $5Kper sponsored post

Based on 7.2M followers · 0.05% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @skims to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @skims's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @skims's instagram audience is a fit and ask for $1K-$5K per post.

Want Snippet to find brands and send the emails?

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Carousels

With a current ER of just 0.05% against the macro benchmark of 0.5-1%, SKIMS is underperforming by up to 20x.

Details

Industry benchmarks show carousels lead all formats at 0.55% ER, outperforming static images at 0.45% — auditing the last 20 posts and replacing static single-image posts with multi-slide carousels (product storytelling, fit comparisons, or customer looks) is an immediately actionable format shift. Prioritizing carousels for at least 50% of upcoming feed posts can close the gap toward benchmark performance.

Move 02

Convert Comments Into Conversation, Not Silence

The current like-to-comment ratio of 85.4:1 against a median of only 42 comments per post signals that the audience is passively scrolling rather than actively engaging.

Details

Replying to every comment within the first 60 minutes of posting — and ending captions with a direct, single-question CTA (e.g., 'Which colorway would you wear first?') — has been shown to drive comment velocity, which Instagram's algorithm rewards with broader reach. Even doubling median comments from 42 to 84 would meaningfully improve the engagement signal sent to the algorithm.

Move 03

Leverage UGC to Multiply Authentic Content

At 7.2M followers and an estimated brand deal value of only $1,000-$5,000 per post, SKIMS' low ER of 0.05% is directly suppressing monetization potential — since 73% of brands prioritize engagement rate over follower count.

Details

Launching a structured UGC repost program (sourcing real customer content and crediting creators) introduces social proof and community-driven posts that historically outperform polished brand content in comment depth. This costs nothing beyond curation time and can be tested across the next 5 posts to benchmark whether UGC-style content lifts median comments above the current 42.0 baseline.

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SKIMS's Instagram Engagement Rate: 0.05%