Shift Mix Toward Carousels Over Static Posts
The account's posts ER sits at 0.44%, well below the 2.5-5% micro-tier benchmark, and the format mix is likely weighted toward static images (0.45% avg ER) instead of carousels, which post a higher 0.55% avg ER per the benchmark data.
Details
Test replacing 2-3 static posts per week with carousels to close some of that gap and lift the median 380 likes baseline.
