Convert Static Posts to Carousels
The current engagement rate of 4.54% already outperforms the nano-tier floor of 3.5%, but shifting more content to carousels can push it higher — industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.45% for static images.
Details
With a median of 219.5 likes per post, even a modest format-driven lift could meaningfully increase absolute engagement numbers. An audit of the last 20 posts should identify any single-image educational or storytelling content that can be repurposed or recreated as a multi-slide carousel immediately.
