Shift Content Mix Toward Reels
The Reels ER of 3.31% is more than double the Posts ER of 1.31%, showing the audience of 39,829 followers responds far better to video.
Details
Since accounts under 50K followers get higher reach on Reels per industry data, Shweta Rao ๐ฆ should prioritize 3-4 Reels per week over static posts to close this 2x engagement gap.
