Shift Content Mix Toward Reels
Shruti Sinha's Reels ER (2.01%) outperforms the Posts ER (1.82%) and the overall account average (1.87%), so prioritizing Reels in the content calendar should lift blended engagement.
Details
This is especially valuable since macro creators (1M+) typically average only 0.5-1% ER, meaning the Reels performance already doubles the benchmark ceiling — double down on this format.
