Shift Posting Mix Toward Reels
Reels are already outperforming Posts at 1.39% ER vs 0.54% ER — a 2.6x difference within the content.
Details
Given that the mid-tier benchmark sits at 1-2% ER and the overall account ER is 0.56%, increasing Reels output as a share of the 25 analyzed posts is the single fastest lever to pull the account-wide ER closer to the 1% floor for this tier. Aim to make Reels the primary format for at least 60% of new uploads going forward.
