Prioritize Feed Posts Over Reels
The Posts ER sits at 9.89% versus 5.75% for Reels — a nearly 4-point gap that contradicts the industry note that Reels typically drive higher reach for accounts under 50K followers.
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Shifting the content mix toward carousels and static posts is recommended, since that format is clearly resonating more with the 10,110-follower audience and driving the excellent 9.72% overall ER.
