Shift Content Mix Toward Reels
The Reels ER of 0.84% is more than 3x the Posts ER of 0.24% and outperforms the industry Reels benchmark of 0.52%.
Details
Given the 99,643 followers, prioritizing Reels over static posts should be the primary lever to lift the overall 0.26% ER, which currently sits well below the 2.5-5% micro-tier benchmark.
