Shift Content Mix Toward Static Posts
The Posts ER (1.61%) actually outperforms the Reels ER (1.12%), which is unusual since Reels typically win for accounts under 50K followers.
Details
Increase static/carousel post frequency relative to Reels until Reels ER closes the gap, since carousels also benchmark higher industry-wide (0.55% vs Reels' 0.52%).
