Double Down on Reels Format
The Reels ER of 1.06% outperforms the Posts ER of 0.89%, and both already beat the industry format benchmarks (Reels 0.52%, Carousels 0.55%, Static 0.45%).
Details
Shifting a larger share of the content mix to Reels will capitalize on this gap and push the overall ER closer to the 1-2% mid-tier benchmark.
