Double Down on Reels Immediately
Shivani Shukla's Reels are generating a 115.84% engagement rate compared to just 2.88% on posts, making Reels the single highest-performing content format by a massive margin.
Details
The content calendar should be shifted to prioritize Reels as the primary format — aiming for at least 70% of the 22-post output to be Reels going forward. This directly leverages the strongest asset and compounds the overall account ER, which already sits at 3.4% — well above the 1-2% mid-tier benchmark.
