Shift Content Mix Toward Reels
The Reels ER of 8.49% is more than 7x higher than the Posts ER of 1.13%, showing the audience of 118,160 responds far better to video than static content.
Details
Increase Reels output to at least 2-3x per week and repurpose top-performing static posts (median 1,681 likes) into short-form video to lift the blended ER above the current 1.44%.
