Replace Reels With Carousel Posts
Reels are performing at 0.04% ER — half the engagement of static posts at 0.08% — while industry benchmarks show carousels lead all formats at 0.55% ER.
Details
Shift at least 3 of the next 5 posts to multi-slide carousels with a strong hook on slide one and a call-to-action on the final slide. Given the like/comment ratio of 94.7:1, carousels that prompt 'swipe to see more' or 'comment your answer' can directly close the gap between likes and comments.
