Move 01

Shift Post Mix Toward Carousels

Posts are already outperforming Reels (5.21% vs 4.17% ER), which aligns with industry data showing carousels and static posts driving stronger engagement than video formats.

Details

An audit of the last 28 posts should identify which carousel-style or multi-image posts drove the highest likes — the median of 13,726 likes suggests strong swipe-through potential. Increasing carousel frequency to at least 50% of the feed output will capitalize on this format advantage.

Move 02

Drive Down the Like-to-Comment Ratio

A like/comment ratio of 310.8:1 against a median of only 47 comments per post signals that the audience is passively consuming rather than actively conversing, which can suppress algorithmic distribution.

Details

Every caption should end with a direct, low-friction question tied to the post topic — for example, a forced-choice question ('A or B?') to lower the barrier to commenting. Moving from 47 to 90 median comments would meaningfully improve the comment signal without needing follower growth.

Move 03

Leverage the 4.67% ER in Brand Pitches

The 4.67% engagement rate is more than double the mid-tier benchmark of 1-2%, and 73% of brands now prioritize ER over follower count — making this the single strongest negotiating asset for 佩珊 🐇.

Details

A one-page rate card citing the 4.67% ER alongside 294,650 followers can justify positioning at the higher end of the $2,000-$10,000 per post range, noting that creators with published rate cards close deals 40% faster. Including a Reels premium line item of 20-40% above the base feed rate will capture additional revenue from video deliverables.

佩珊 🐇's InstagramEngagement

Want brands to pay you?

What to fix next

Shift Post Mix Toward Carousels

Drive Down the Like-to-Comment Ratio

Leverage the 4.67% ER in Brand Pitches

What does your Instagram say about you?