Shift Content Mix Toward Reels
The Reels ER (1.03%) outperforms the static Posts ER (0.83%) by roughly 24%, showing the 131,463 followers of ʕノ•ᴥ•ʔノ ︵ uᴉɥs respond better to video.
Details
Increasing Reels frequency relative to static posts can pull the overall ER (currently 0.96%) closer to the mid-tier benchmark range of 1-2%.
