Shift Content Mix Toward Reels
The Reels ER of 4.95% is nearly 9.5x the Posts ER of 0.44% and dwarfs the 0.52% industry Reels benchmark, yet the overall blended ER sits at just 0.54%.
Details
Increasing Reels frequency relative to static posts can pull the average ER above the macro-tier ceiling of 1%, since static images benchmark at only 0.45%.
