Shift Content Mix Toward Reels
Reels ER sits at 7.58% versus just 1.08% for static Posts — a nearly 7x gap.
Details
Since accounts under 50K followers (Shikha Vala is at 7,577) get higher reach on Reels per platform benchmarks, prioritizing 3-4 Reels per week over static posts can pull the overall 1.24% ER closer to the nano-tier average of 3.5-8%.
