Shift Content Mix Toward Reels
Shibani Akhtar's Reels ER (0.64%) is nearly 3x the Posts ER (0.24%) and already beats the industry Reels benchmark of 0.52%.
Details
Since the overall account ER (0.28%) sits below the macro-tier average of 0.5-1%, increasing Reels frequency relative to static posts is the fastest lever to close that gap.
