Shift Content Mix Toward Static Posts
The Posts ER sits at 3.61% compared to Reels ER of just 1.52% — a 2.4x gap.
Details
Since mid-tier accounts (100K-1M) average only 1-2% ER industry-wide, doubling down on feed posts and carousels instead of Reels will likely outperform the current 2.59% blended engagement rate.
