Shift Content Mix Toward Reels
The Reels ER (2.42%) is nearly 8x higher than the Posts ER (0.32%), and industry data shows Reels get higher reach for accounts under 50K followers—Kannikar Sanrak is at 41,411.
Details
Prioritizing Reels as the primary format will help close the gap toward the micro-tier average ER of 2.5-5%.
