Overhaul Reels Content Strategy
Carina Finn's Reels ER sits at just 0.44%, far below the account's Posts ER of 4.45% and even under the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (the account is at 28,893) typically see higher reach on Reels, this gap signals a format execution problem, not an audience problem—test stronger hooks in the first 3 seconds and clear on-screen CTAs to close that gap.
