Double Down on Reels Immediately
Shelley Jain, MD's Reels are generating a 13.88% engagement rate compared to just 0.9% on posts — that is a 15x performance gap not being fully exploited.
Details
With 18,367 followers, the account falls under the 50K threshold where Reels algorithmically receive higher reach, meaning more non-followers are seeing this content. Shifting at least 60-70% of the publishing schedule to Reels would bring the overall account ER closer to the 2.5-5% micro-tier benchmark, up from the current 1.15%.
