Shift Budget Toward Carousel Posts
Haider Ali's Reels are underperforming at 1.45% ER compared to the overall account ER of 2.12%, suggesting the audience responds better to non-Reel formats.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, and with the median comment count already strong at 47.0 per post, carousels with multi-slide storytelling or educational content can drive even more saves and comments. Replacing at least 2 of every 5 Reels in the posting schedule with carousels can test whether this lifts the overall ER closer to the 2.5-5% micro-tier benchmark.
