Shift Feed Mix Toward Reels
SHEENA | beauty + life's Reels are outperforming their posts by a significant margin — 6.4% ER versus 1.93% posts ER — meaning Reels are generating over 3x the relative engagement of their static content.
Details
Audit their last 23 posts and identify what share are Reels, then aim to increase that proportion so more of their content is working at the 6.4% rate rather than dragging their overall account ER down to 2.1%.
