Shift Content Mix Toward Reels
The Reels ER for ๐๐๐๐๐๐ฃ๐ ๐๐๐ฉ๐๐๐ข๐ ๐ฝ๐๐ฃ๐ฉ๐ ๐ ๐๐๐๐๐๐ฆ sits at 76.12% versus a Posts ER of only 0.77% โ an enormous gap that shows the audience responds dramatically better to video.
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Since Reels also command a 20-40% rate premium per the benchmarks, prioritizing Reels as the primary format will lift both engagement and brand deal value.
