Shift Content Mix Toward Reels
The current ER of 0.39% falls below the Reels benchmark of 0.52% and even the static image benchmark of 0.45%, suggesting the current format isn't optimized.
Details
Since accounts under 50K followers (Shaken Udder is at 48,867) get higher reach with Reels, prioritize 3-4 Reels per week to close the gap toward the micro-tier benchmark range of 2.5-5%.
