Shift Posting Mix Toward Reels
The Reels ER of 4.09% outperforms the overall Posts ER of 3.61% and sits well above the static/carousel-heavy average, so increasing Reels frequency should lift the blended engagement rate.
Details
This aligns with the benchmark that Reels get higher reach for accounts under 50K followers, which directly applies to the 7,451-follower base of शगुन.
