Shift Content Mix Toward Reels
The Reels ER (2.04%) is nearly 30x higher than the Posts ER (0.07%), and it already beats the industry average Reels benchmark of 0.52%.
Details
With 166,104 followers, prioritizing Reels over static posts will pull the overall ER (currently 0.11%) closer to the mid-tier benchmark of 1-2%.
