Shift Content Mix Toward Reels
Seva Home's Reels ER (0.61%) is nearly 5x higher than the Posts ER (0.13%), and it already exceeds the industry benchmark for Reels (0.52%).
Details
Since accounts under 50K followers get higher reach on Reels, increasing Reels frequency relative to static posts should lift the overall account ER, which currently sits far below the 2.5-5% micro-tier benchmark.
