Shift Content Mix Away From Reels
The Reels ER sits at 0.5%, below even the industry average Reels ER of 0.52%, while the static Posts ER is 2.44% β nearly 5x stronger.
Details
Reallocate the posting cadence toward carousels and static images, the formats clearly driving the 1.87% overall ER, and treat Reels as a secondary format until performance improves.
