Prioritize Reels For Discovery
Reels should be the primary reach experiment: the Reels ER is 672.7% versus 4.05% for posts, while the benchmark says Reels get higher reach for accounts under 50K followers; at 7,723 followers, A.
Details
Hughes qualifies. In each new Reel, test one hook and one CTA, then compare the result with the 4.05% post ER.
