Prioritize Higher-Interaction Formats
At 134,592 followers, the Instagram engagement rate for Seth Godwin is 0.08%, versus the 1-2% benchmark for mid-tier accounts.
Details
Carousels, which benchmark at 0.55%, and Reels, which benchmark at 0.52%, should be the primary tests while using static images at 0.45% as a control; do not assume a Reels reach advantage because the cited advantage applies to accounts under 50,000 followers.
