Shift Content Mix Toward Static Posts
Selly Tan's Posts ER (1.82%) is nearly 4x the Reels ER (0.47%), and it outperforms the mid-tier benchmark range of 1-2% while Reels sit well below the industry average Reels ER of 0.52%.
Details
Reallocate publishing frequency to favor static/carousel posts over Reels until Reels performance improves, since Reels also don't provide the reach advantage they'd give to sub-50K accounts.
