Shift Content Mix Toward Static Posts
The Posts ER (5.5%) significantly outperforms the Reels ER (3.11%), even though both sit within or above the micro-tier benchmark range of 2.5-5%.
Details
Since the account is under 50K followers is close to the 55,008 mark, testing a higher ratio of static/carousel content (e.g., 3 posts to 1 reel) can capitalize on where the audience already engages most.
