Shift Content Mix Heavily Toward Reels
The Reels ER of 39.47% dwarfs the Posts ER of 0.75%, and both surpass the industry Reels benchmark of 0.52% and static image benchmark of 0.45%.
Details
Since only 16 posts were analyzed, increasing Reels frequency in the next content batch will pull the blended account ER above the current 1.19% and closer to the top of the mid-tier 1-2% benchmark range.
