Prioritize Static Posts Over Reels
The Posts ER sits at 4.13% while Reels ER is only 1.87% β a gap of over 2x.
Details
Since the static/carousel content already outperforms the industry Reels benchmark (0.52%) and Carousel benchmark (0.55%) by a wide margin, the posting cadence should shift to favor feed posts and carousels, using Reels sparingly for reach-testing rather than core content.
