Shift Content Mix Toward Reels
Sejal's Reels ER (0.58%) outperforms the Posts ER (0.37%) by over 55%, yet the overall account ER of 0.45% still trails the mid-tier benchmark of 1-2%.
Details
Increasing Reels frequency relative to static posts can close this gap, since Reels also command a 20-40% rate premium in brand deals.
