Shift Content Mix Toward Carousels
Carousels average 0.55% ER industry-wide versus 0.52% for Reels and 0.45% for static images.
Details
Since the account's posts ER sits at 0.53%, testing more carousel formats could nudge Sean Hammond toward the top of the macro-tier benchmark range (0.5-1%) where the account is currently near the low end at 0.54%.
