Double Down on Reels Production
The Reels ER of 4.87% is nearly 3x the static Posts ER of 1.66%, and industry data confirms accounts under 50K followers (ʟᴇᴇ ꜱᴏʏᴇᴏɴ 별빛바다ʜᴏᴍᴇᡣ𐭩 is at 29,345) get higher reach on Reels.
Details
Shifting the content mix to prioritize Reels over static posts will help close the gap between the current 1.72% overall ER and the micro-tier benchmark of 2.5-5%.
