Shift Mix Toward Static and Carousel Posts
The feed Posts ER sits at 3.49% versus Reels ER at only 2.38% — both already beat the mid-tier benchmark of 1-2%, but static/carousel content is clearly the stronger format.
Details
Increase the ratio of static/carousel posts relative to Reels in the next 10 uploads to capitalize on this 1.11-point ER gap.
