Double Down on Reels Production
The Reels ER of 131.99% dwarfs the Posts ER of 16.82% — that is nearly an 8x performance gap on the same account.
Details
Given that the overall engagement rate of 26.53% already sits well above the 1-2% mid-tier benchmark, shifting more of the 23-post content mix toward Reels will compound that advantage and push the median reach higher. Aim to replace at least half of the static or carousel posts with Reels in the next content cycle to capitalize on this proven format strength.
