Convert Comments Into Conversations With CTAs
The like-to-comment ratio is 106.8:1, meaning comments are significantly underrepresented relative to the 2,632.5 median likes.
Details
Adding a direct, specific question or prompt at the end of every caption can lower the barrier to commenting — for example, asking followers to choose between two options. Closing this ratio gap is one of the fastest ways to push the already-excellent 4.52% ER even higher within the micro-tier benchmark range of 2.5–5%.
