Boost Comments to Close Like Gap
The like/comment ratio is 84.3:1 (median 3,664.5 likes vs.
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56 comments), which skews heavily toward passive likes. Adding explicit comment prompts (questions, polls, 'tag a friend') in captions and Stories can push comment volume closer to the engagement the 7.38% ER suggests is possible, since comments carry more algorithmic weight than likes.
