Shift Posting Mix Toward Reels
The current engagement rate sits at 1.9%, which is below the 2.5-5% benchmark for micro-tier creators with 12,789 followers.
Details
Since Reels get higher reach for accounts under 50K followers and command a 20-40% rate premium, prioritizing Reels in the content mix is the fastest lever to close that gap. Sarthak Virmani should aim to make at least 50% of the next 10 posts Reels and track whether the median likes climb above the current 237.5 baseline.
